Ultra High Definition Alliance
The UHD Alliance–comprised of the world’s leading consumer electronics manufacturers, film and television studios, content distributors and technology companies–establishes performance requirements for resolution, high dynamic range, color and other video and audio attributes with an eye toward giving consumers the best possible UHD with HDR experience.
Zeto was asked to create a marketing materials for the the UHD Alliance. First, a two-part, CMS-based B2C website—one part aimed at informing consumers on the specs of Ultra HD Premium™ and Mobile HDR Premium™, and another part representing the UHD Alliance in the industry (B2B). Additionally, various marketing materials such as presentations, brochures, and digital marketing strategy were created to support the website and UHD Premium™ and Mobile HDR Premium™-logoed consumer products. See examples of the work below.
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